University of Michigan Pens Nike Deal

University of Michigan Pens Nike Deal

By Burt Carey


It must be tough if you’re an Adidas executive these days. And sweet if you’re a Nike exec.

With the announcement this week that Nike has penned a deal with the University of Michigan to become its sports apparel provider until the year 2027, the iconic Nike swoosh will soon be on the uniforms and the equipment at three images (1)of the top four universities represented by the Collegiate Licensing Company. Michigan is ranked No. 4; Alabama, Texas and Notre Dame, respectively, are the top 3. Alabama and Texas are under contract with Nike; Notre Dame signed with Under Armour in January 2014.

Like Notre Dame, Michigan had been under a long-term contract with Adidas before making the jump to Nike. (The University of Tennessee has also dumped Adidas in favor of Nike this year.)

In this case, it was a return to the swoosh. Nike and Michigan had parted ways in 2007 when the university chose Adidas.

Michigan interim athletic director Jim Hackett made the announcement July 6, which was broadcast to the Wolverine faithful via Twitter moments later with this message: “Reunited and it feels sooo good.”

“After careful consideration, the right partner for the University of Michigan was Nike,” Hackett said in a statement. “This decision, this partnership is about more than Michigan athletics; at the core, it is about our university community and it is about two great names reuniting for an opportunity that speaks to more than uniforms and apparel. Nike is a recognized leader in its field when it comes to product innovation and we look forward to future collaboration.”

The deal’s financial arrangements won’t be released for about another week, but in 2007 Michigan signed with Adidas for $82 million, the largest such contract in collegiate sports at the time. That contract ends at the end of July 2016 and the Nike contract becomes effective Aug. 1, 2016, and comes with an option for the university to extend the contract to 2031.

All of Michigan’s 31 athletic programs will switch to Nike uniforms, footwear, apparel and equipment when the contract takes effect. Michigan’s men’s and women’s basketball team will use the Jordan Brand “Jumpman” apparel, which is not included in every Nike collegiate contract.

“The University of Michigan ranks high among the world’s great institutions of higher learning and enjoys a rich, tradition-laden history in college sports,” said Joaquin Hidalgo, vice president and general manager of Nike North America, in a released statement. “Nike is especially proud to partner with the Wolverines and have the opportunity once again to work with Michigan student-athletes, coaches and staff. We eagerly look forward to bringing out the best in each other.”

Hackett said he surveyed a wide variety of UM students, current and former student athletes, coaches, alumni, administrators and others to draw insight into which company should be awarded the university’s sports contract. Along with Adidas, Under Armour was also bidding for the school’s business.

And new head football coach Jim Harbaugh? Hackett said Harbaugh was talking up Nike his “second day on campus.”


Source:  Sportsmans Lifestyle